About EyeStar TV
“About Us.. ”

EyestarTV is a product of 3conX, a company founded in 2003. Our company provides software solutions to enable eye care providers to seamlessly educate their patients and market their practice. We're a leader in this industry, bringing together eyecare providers, software engineers, graphic artists, and marketing professionals.

Key Personnel

Kerry Salsberg HBSc. O.D., President and Founder

Dr. Salsberg founded EyeconX with a vision to enhance patient communication and customer service in his practice. He graduated from the University of Waterloo School of Optometry in 1994. During his studies, Dr. Salsberg completed an externship program in ocular diseases at the Center Vitreal/Retinal Disease in Memphis, TN. Upon graduation he entered into private practice in Toronto and served as a staff optometrist at the Bochner Eye Institute. He has been instrumental in the development of paperless medical records, digital signage design for the waiting room (EyestarTV) and patient communication applications for a leading medical software vendor.


Paul Salsberg, VP Operations and Co-Founder

Paul is a founding member of 3conX. Previously, he held a position as a Financial Analyst of Epstein Enterprises, a multi-million dollar Canadian investment company with core competencies in web-enabling software development. In addition, he was a System Analyst for CENetwork.com, Canada's leading e-learning developer for mandatory continuing education. Paul has experience in project management, software development and business strategy and holds an MBA from McMaster University.

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